Search Engine Optimization (SEO) is the process of affecting the visibility of your website on popular search engines like Google, Yahoo, and Bing. Google has stated that it uses more than 200 factors when ranking web pages, but which are the most important? All SEO experts will tell you they have the technics for great results but our experience is that is not always the case. Google will penalise your racking if their strict rules are not followed and in the past we have had to advise our client to buy a new domain name to remove these penalties and start a fresh SEO campain. Basically SEO can be broken down into two areas, onsite and offsite. On-site is your website and Off-site is the process of promoting your website across the web. At KiwiBiz, we provide SEO as a full-service process that encompasses everything, from an initial consultation to keyword generation, copywriting, website redevelopment, creating incoming links, submitting and finally, reporting on service results. Let our professional staff of optimization engineers help your website climb to the top of the search engines with a high rank and traffic.
KiwiBiz begins all search engine optimization services with a thorough review and analysis of a client’s website to identify potential areas of improvement. This initial consultation can help to identify problems with dynamic or duplicate content impacting a site’s ranking. We provide you your website analysis, based on how it is viewed by search engines, which includes review and analysis of HTML Code, HTML Structure, Website Design, and Content Management System (CMS), if available.
The optimization of your HTML can impact search engine rankings in two ways. First, it can help reduce code-clutter, and present your content in an easy-to-understand (for machines, that is, search engine algorithms) format. Second, it can help reduce the load-time of your website pages, so that search engine spiders don’t have to wait around while your page loads (because it’s too long, or has too many images, etc). At KiwiBiz, we write code that takes care of the above aspects.
Using the appropriate in-house and several third party tools, KiwiBiz analysis the data to find the most relevant keywords with the most traffic on your website. Our research will help find the right Primary & Secondary keywords and Keyword Groups, which will gain rankings for your website quickly.
Unique, well-written and optimized content is critical to search engine marketing success. Content is what brings your site to the attention of search engine spiders. It also needs to be interesting and useful to hold the attention of human readers and close sales. KiwiBiz offers you content writing services.
Social media sites are now an important part of rankings. Many search engines display social media results on their front pages such as Facebook, Twitter and blog posts. KiwiBiz implements techniques to help clients with these rankings. We include various social media marketing services as part of our SEO packages such as social media profile and page creations, updates, blog design and posting service and social bookmarking services. These can be completely handled by you after they are created.